Unlocking value through smarter Pricing
WHAT WE DOWhether you’re refining an outdated Pricing model or launching a new product, we help companies of all sizes turn Pricing into a strategic advantage. Backed by global experience and data-driven insights, our work spans sectors, Pricing models, and growth stages.
PRICING ADVISORY
Every Pricing challenge is different — here’s how we’ve helped others meet theirs.
We help companies, large and small, monetise the value of their products and services with smarter, value-based Pricing strategies.
Some of the areas where we have assisted clients include (but are not limited to):
Pricing Model Evaluation & Change Management
- If you’re not sure you’ve got the right Pricing model, or your current Pricing model has reached its “use by date”, we can help you evaluate a wide range of alternatives.
In-house, Corporate Pricing Workshops
- Our in-house workshops can be a great vehicle for evaluating alternative Pricing models, obtaining cross-company consensus across alternative Pricing models, or just raising awareness of the importance of Pricing.
Subscription, SaaS and Usage-based Pricing
- Over the years, we’ve worked with so many Subscription and SaaS companies that we wrote a book about it. We can help with Good-Better-Best Pricing, as well as modular, outcome and usage/consumptions-based Pricing.
Revenue Management & Dynamic Pricing
- We also have very unique experience in revenue management and dynamic Pricing. Not only have we gained that experience in industries traditionally associated with this approach to Pricing, we’ve also introduced it to new industries.
Pricing Research & New Product Pricing
- New product Pricing isn’t easy: price too low and risk leaving money on the table, or price too high and no one buys? We’ve helped numerous companies take the guesswork out of new product Pricing, via customer research, pilots and early adopter programs.
Pricing Analytics and Revenue Modelling
- With nearly three decades of Pricing experience, it would be easy for us to draw “gut-feel” Pricing recommendations. But all our Pricing guidance is based on data-driven, analytically-supported Pricing recommendations.
Winners & Losers Analysis, Back-book Migration Playbooks
- Whether you are contemplating a price increase or a new Pricing model for new and/or existing customers, it’s helpful to know who is going to pay more and who’s going to pay less and what, if any transition or migration initiatives may be required.
Pricing Psychology & Behavioural Economics
- How customers are meant to behave and how they really behave can be two very different things. We’ve assisted many companies through this fog by applying behavioural economics heuristics to customer-facing Pricing strategies.
Industries We’ve Worked In
We have completed over 120 projects for clients in the Dow Jones Industrial Average, the Fortune 100, the FTSE100, the CAC Next 20, and the ASX200, as well as companies backed by Private Equity and Venture Capital firms, start-ups and scale-ups.
Some of the industries we have worked in include:
- Professional Services
- Retail
- SaaS-Technology
- Health & HealthTech
- PropTech
- FinTech
- LegalTech
- Media and Advertising
- Industrial
- Chemicals
- EdTech
- Manufacturing
- Travel & Tourism
- Sport
- Wholesale Industries