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What We Do


Your products and services are not the same as your competitors. And neither are your costs, your channels to market or your customers. So why should your prices be the same as your competitors?

At PricingProphets, we help companies, large and small, monetize the value of their products and services with smarter, value-based pricing strategies. We are an independent, strategic pricing consultancy, with three decades of global pricing experience. From our base in Melbourne (Australia, not Florida), and via a network of associates across the world, we provide services to clients all around the world.

And just like our clients’ products and services, their competitors, costs and customers, we treat all our clients pricing challenges as unique, applying rigorous, proven and innovative techniques in the provision of global pricing solutions.

You won’t get “cookie-cutter, out-of-the-box, this’ll do” recommendations from us.


Some of the areas where we have assisted client include:

  • The pricing of new product & services, including SaaS / Subscription pricing
  • Pricing keynotes, webinars and workshops
  • Value-based pricing and communications strategies
  • Value-based discounting & promotional strategies
  • Pricing methodology evaluation, migrations and change management
  • Pricing policies & procedures
  • Strategic pricing audits
  • Dynamic pricing and Revenue/Yield management
  • Brand, product line & product life cycle pricing
  • Assistance with establishing a dedicated pricing department/function, as well as recruitment and headhunting services


Some of the areas where we have assisted client include:

  • A wide range of technology companies, including:
    • FinTech and Financial Services (numerous clients)
    • PropTech and Real Estate services (numerous clients)
    • EdTech (numerous clients)
    • LegalTech
    • Workforce Compliance
    • Internet Cafes & Computer Peripherals
    • Computer Software & Collaborative services
    • Satellite & Remote Video Communications systems
  • Travel, Leisure, Tourism & Aviation (numerous clients)
  • Traditional and Online Publishing and Media
  • Various B2B industries, including:
    • Fertilizers & Agricultural Products
    • Chemicals & Protective Coatings
    • Ceramic Tiles
    • Fresh flowers (wholesale)

Of course, if you don’t see your particular challenge or industry listed above, feel free to call us for a confidential discussion.


If there’s something we can’t help you with, chances are we know someone who can help you. Here are some associates who are not paying to be listed here: we’ve worked with them before and they’ve earned their recommendation below:

The Commercial Works are a UK-based consulting firm that supports clients through research, analysis and coaching to develop effective, evidence-based marketing and commercial strategies to grow their brands
Mike Sherman is a Hong Kong -based Big Data Strategist, providing actionable customer insights. With his son Alex, he is the co-author of “52 Things We Wish That Someone Had Told Us About Customer Analytics”.
PricingProphets is part of the “We Keep Good Company” strategic advisory community, which helps businesses scale and unlock performance in the digital economy, by connecting the essential cornerstones of Strategy, Operations, Customers & Technology.

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