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Value-Based Pricing

  • The Four Levels of Pricing Power

    Aug, 16, 2022

    Why being a Price Optimiser is the pathway to Pricing PowerΩ, and monetising Competitive Advantage Does any of the following apply to your business? Are your competitors beating you on price, or charging more and still stealing your customers? Is there an inability to scale due to weakening profit margins and cashflow position, leading to […]

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  • Pricing Myths 7, 8 and 9

    May, 23, 2022

    The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized, revealing nine myths that surround pricing. In this blog post, you can read about Pricing Myth Number 7, Number […]

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  • Pricing Myths 5 and 6

    Apr, 25, 2022

    The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized, revealing nine myths that surround pricing. In this blog post, you can read about Pricing Myth Number 5 and […]

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  • Pricing Myths 3 and 4

    Mar, 22, 2022

      The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized, revealing nine myths that surround pricing. In this blog post, you can read about Pricing Myth Number 3 […]

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  • Pricing Myths 1 and 2

    Feb, 14, 2022

      The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, Chapter 2 of the book will be serialized, revealing nine myths that surround pricing. In this blog post, you can read about Pricing Myth Number 1 and Number 2…   […]

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  • Customers will never tell you you’re too cheap

    Jun, 23, 2017

    Making the transition to value-based pricing | Jon Manning in conversation with Anthony English There are a lot of service professionals who are frustrated at pricing their services based on timesheets, but they’re not sure how to transition out of it into value-based pricing. What’s a safe way to get started? So before I answer […]

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