Pricing Prophets – Making Pricing Profitable Value-Based Pricing Archives - Pricing Prophets

Recommended Reading for Inflationary Times
May, 13, 2023
One topic that business owners and managers cannot escape from at the moment in inflation (or ‘shrinkflation’, ‘greedflation’ or ‘Putinflation’). And the challenge confronting many businesses is how to push through price increases (often to recover other companies price increases) without losing customers. No Margin for Error, which can be found on The Economist website […]
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Pricing Myths 7, 8 and 9
May, 23, 2022
The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized, revealing nine myths that surround pricing. In this blog post, you can read about Pricing Myth Number 7, Number […]
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Pricing Myths 5 and 6
Apr, 25, 2022
The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized, revealing nine myths that surround pricing. In this blog post, you can read about Pricing Myth Number 5 and […]
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Pricing Myths 3 and 4
Mar, 22, 2022
The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized, revealing nine myths that surround pricing. In this blog post, you can read about Pricing Myth Number 3 […]
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Pricing Myths 1 and 2
Feb, 14, 2022
The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, Chapter 2 of the book will be serialized, revealing nine myths that surround pricing. In this blog post, you can read about Pricing Myth Number 1 and Number 2… […]
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Customers will never tell you you’re too cheap
Jun, 23, 2017
Making the transition to value-based pricing | Jon Manning in conversation with Anthony English There are a lot of service professionals who are frustrated at pricing their services based on timesheets, but they’re not sure how to transition out of it into value-based pricing. What’s a safe way to get started? So before I answer […]
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Value-Based Pricing

Recommended Reading for Inflationary Times

Pricing Myths 7, 8 and 9

Pricing Myths 5 and 6

Pricing Myths 3 and 4

Pricing Myths 1 and 2

Customers will never tell you you’re too cheap

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