Pricing Myths 7, 8 and 9

Pricing Myths 7, 8 and 9

The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized,...
Pricing Myths 7, 8 and 9

Pricing Myths 5 and 6

The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized,...
Pricing Myths 7, 8 and 9

Pricing Myths 3 and 4

The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized,...
Pricing Myths 7, 8 and 9

Pricing Myths 1 and 2

The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, Chapter 2 of the book will be serialized, revealing nine myths...
Customers will never tell you you’re too cheap

Customers will never tell you you’re too cheap

There are a lot of service professionals who are frustrated at pricing their services based on timesheets, but they’re not sure how to transition out of it into value-based pricing. What’s a safe way to get started? So before I answer that question, let’s just define...
Pricing Prophets - Making Pricing Profitable
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