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  • Making Prices seem more affordable for Christmas

    Oct, 30, 2022

    As a Pricing Geek, one of the things I look forward to at this time of year is how much all the gifts in the song “The Twelve Days of Christmas” will cost. PNC have been calculating cost of this basket of goods (all the birds, the milking maids, the ladies dancing, the leaping lords, the pipers […]

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  • Was Smarter Pricing Your New Years Resolution?

    Jan, 15, 2016

    Businesses have a tendency to over-estimate customers price sensitivity, and under-estimate their willingness to pay. Did you make a resolution a couple of weeks ago to get your pricing sorted out this year? – Maybe you’re not charging enough? – Perhaps you’re unsure how to raise prices? – Do you want to try a different […]

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