Making Prices seem more affordable for Christmas

Making Prices seem more affordable for Christmas

As a Pricing Geek, one of the things I look forward to at this time of year is how much all the gifts in the song “The Twelve Days of Christmas” will cost. PNC have been calculating cost of this basket of goods (all the birds, the milking maids, the ladies...
Pricing Myths 7, 8 and 9

Pricing Myths 7, 8 and 9

The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized,...
Pricing Myths 7, 8 and 9

Pricing Myths 5 and 6

The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized,...
Pricing Myths 7, 8 and 9

Pricing Myths 3 and 4

The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized,...
Pricing Myths 7, 8 and 9

Pricing Myths 1 and 2

The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, Chapter 2 of the book will be serialized, revealing nine myths...
Pricing Prophets - Making Pricing Profitable
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