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Pricing

  • Making Prices seem more affordable for Christmas

    Oct, 30, 2022

    As a Pricing Geek, one of the things I look forward to at this time of year is how much all the gifts in the song “The Twelve Days of Christmas” will cost. PNC have been calculating cost of this basket of goods (all the birds, the milking maids, the ladies dancing, the leaping lords, the pipers […]

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  • The Four Levels of Pricing Power

    Aug, 16, 2022

    Why being a Price Optimiser is the pathway to Pricing PowerΩ, and monetising Competitive Advantage Does any of the following apply to your business? Are your competitors beating you on price, or charging more and still stealing your customers? Is there an inability to scale due to weakening profit margins and cashflow position, leading to […]

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  • Pricing Myths 7, 8 and 9

    May, 23, 2022

    The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized, revealing nine myths that surround pricing. In this blog post, you can read about Pricing Myth Number 7, Number […]

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  • Pricing Myths 5 and 6

    Apr, 25, 2022

    The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized, revealing nine myths that surround pricing. In this blog post, you can read about Pricing Myth Number 5 and […]

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  • Pricing Myths 3 and 4

    Mar, 22, 2022

      The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized, revealing nine myths that surround pricing. In this blog post, you can read about Pricing Myth Number 3 […]

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  • Pricing Myths 1 and 2

    Feb, 14, 2022

      The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, Chapter 2 of the book will be serialized, revealing nine myths that surround pricing. In this blog post, you can read about Pricing Myth Number 1 and Number 2…   […]

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