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Market Research

  • Price Right: Profits Right

    Mar, 03, 2016

    In Conversation: Jon Manning & Michael Hardiman Michael Hardiman runs a business called ZenBus Advisory, specializing in economic and demographic insights and forecasts for the retail industry and beyond. We sat down recently to discuss the intersection of his business and the world of Pricing. What follows is a transcript of that interview… Michael: Can […]

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  • Debunking a Market Research Myth

    Jan, 18, 2016

    What customers say they will do, and what they actually do, can be two completely different things As all businesses know, when it comes to customers, what they say they will do (in market research), and what they actually do, are two completely different things. All too often, I see revenue forecasts or sales projections […]

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