Price Right: Profits Right

Price Right: Profits Right

In Conversation: Jon Manning & Michael Hardiman Michael Hardiman runs a business called ZenBus Advisory, specializing in economic and demographic insights and forecasts for the retail industry and beyond. We sat down recently to discuss the intersection of his...
Price Right: Profits Right

Debunking a Market Research Myth

What customers say they will do, and what they actually do, can be two completely different things As all businesses know, when it comes to customers, what they say they will do (in market research), and what they actually do, are two completely different things. All...
Pricing Prophets - Making Pricing Profitable
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