Debunking a Market Research Myth
What customers say they will do, and what they actually do, can be two completely different things As all businesses know, when it comes to customers, what they say they will do (in market research), and what they actually do, are two completely different things. All... Pricing…and the role of Traditional Economic Theory
What role, if any, should it play in pricing? A couple of weeks ago, I was a panelist at the NAB Small Business Summit. Along with two other panelists, we discussed the importance of cash flow, from a tax, accounting and pricing perspective. During the Q&A session...
A Pricing Lesson from Richard Gere
Customers will tell you what they will pay…after the deal is done One of the most frequently asked questions I’m asked is “How do we know we’re charging the right price?”. A recent Richard Gere movie offers an answer. In Arbitrage, Richard Gere plays a...
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