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Economics

  • Recommended Reading for Inflationary Times

    May, 13, 2023

    One topic that business owners and managers cannot escape from at the moment in inflation (or ‘shrinkflation’, ‘greedflation’ or ‘Putinflation’). And the challenge confronting many businesses is how to push through price increases (often to recover other companies price increases) without losing customers. No Margin for Error, which can be found on The Economist website […]

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  • Pricing Myths 7, 8 and 9

    May, 23, 2022

    The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized, revealing nine myths that surround pricing. In this blog post, you can read about Pricing Myth Number 7, Number […]

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  • Pricing Myths 5 and 6

    Apr, 25, 2022

    The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized, revealing nine myths that surround pricing. In this blog post, you can read about Pricing Myth Number 5 and […]

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  • Pricing Myths 3 and 4

    Mar, 22, 2022

      The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized, revealing nine myths that surround pricing. In this blog post, you can read about Pricing Myth Number 3 […]

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  • Pricing Myths 1 and 2

    Feb, 14, 2022

      The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, Chapter 2 of the book will be serialized, revealing nine myths that surround pricing. In this blog post, you can read about Pricing Myth Number 1 and Number 2…   […]

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  • Pricing…and the role of Traditional Economic Theory

    Nov, 30, 2015

    What role, if any, should it play in pricing? A couple of weeks ago, I was a panelist at the NAB Small Business Summit. Along with two other panelists, we discussed the importance of cash flow, from a tax, accounting and pricing perspective. During the Q&A session at the end, I was asked a (commonly-asked) […]

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