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Pricing Myths 7, 8 and 9

Pricing Myths 7, 8 and 9

by | May 23, 2022 | Pricing

The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized,...
Pricing Myths 7, 8 and 9

Pricing Myths 5 and 6

by | Apr 25, 2022 | Pricing

The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized,...
Pricing Myths 7, 8 and 9

Pricing Myths 3 and 4

by | Mar 22, 2022 | Pricing

The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized,...
Pricing Myths 7, 8 and 9

Pricing Myths 1 and 2

by | Feb 14, 2022 | Pricing

The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, Chapter 2 of the book will be serialized, revealing nine myths...
Pricing…and the role of Traditional Economic Theory

Pricing…and the role of Traditional Economic Theory

by | Nov 30, 2015 | Pricing

What role, if any, should it play in pricing? A couple of weeks ago, I was a panelist at the NAB Small Business Summit. Along with two other panelists, we discussed the importance of cash flow, from a tax, accounting and pricing perspective. During the Q&A session...
Pricing Prophets - Making Pricing Profitable
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