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Economics

  • Pricing Myths 7, 8 and 9

    May, 23, 2022

    The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized, revealing nine myths that surround pricing. In this blog post, you can read about Pricing Myth Number 7, Number […]

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  • Pricing Myths 5 and 6

    Apr, 25, 2022

    The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized, revealing nine myths that surround pricing. In this blog post, you can read about Pricing Myth Number 5 and […]

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  • Pricing Myths 3 and 4

    Mar, 22, 2022

      The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized, revealing nine myths that surround pricing. In this blog post, you can read about Pricing Myth Number 3 […]

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  • Pricing Myths 1 and 2

    Feb, 14, 2022

      The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, Chapter 2 of the book will be serialized, revealing nine myths that surround pricing. In this blog post, you can read about Pricing Myth Number 1 and Number 2…   […]

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  • Pricing…and the role of Traditional Economic Theory

    Nov, 30, 2015

    What role, if any, should it play in pricing? A couple of weeks ago, I was a panelist at the NAB Small Business Summit. Along with two other panelists, we discussed the importance of cash flow, from a tax, accounting and pricing perspective. During the Q&A session at the end, I was asked a (commonly-asked) […]

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