Making Prices seem more affordable for Christmas

Making Prices seem more affordable for Christmas

As a Pricing Geek, one of the things I look forward to at this time of year is how much all the gifts in the song “The Twelve Days of Christmas” will cost. PNC have been calculating cost of this basket of goods (all the birds, the milking maids, the ladies...
Value-Based Pricing is a Process, not a Project

Value-Based Pricing is a Process, not a Project

In my post Advertising’s Slow Road to Value-Based Pricing, I talked about what Value-Based Pricing is, why companies are adopting it, and why advertising agencies run the risk of “commoditisation hell” by not adopting it. But it would be remiss of me not to tell...
Pricing Prophets - Making Pricing Profitable
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