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Mike Sherman

Optimized-Mike Profession 2008 high density

Mike Sherman

BRINGING THE VOICE OF THE CUSTOMER TO PRICING, FROM HONG KONG

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THIS EXPERT…AT A GLANCE

  • City
    Hong Kong
  • Country
    HONG KONG, CHINA
  • Pricing Experience
    > 30yrs B2B Pricing
    > 30yrs B2C Pricing
  • Major Area of Expertise
    Telecommunications, Banking, FMCG & Retail
  • Calls
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  • Ranking

EXpert Description:

Bringing the voice of the customer to Pricing is just one of many business issues that Mike has tackled over a long and distinguished career. He solves business marketing challenges (including pricing) via insightful, actionable customer insights,combined with big data (to answer who and what?) and custom research (t0 answer why?).

Mike has extensive experience conducting pricing work in many industries across many countries, with an emphasis on developing markets and the Asia-Pacific, in both B2B and B2C contexts.

Mike is also co-author of the book “52 Things We Wish Someone Had Told Us About Customer Analytics”, available from exclusively from Amazon.

other details

  • City
    Hong Kong
  • Country
    HONG KONG, CHINA
  • Languages
    English (Native)

Years of Experience

  • Pricing Experience
    > 30yrs B2B Pricing
    > 30yrs B2C Pricing
  • Commercial Experience
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  • Marketing Experience
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Major area of expertise

  • Experiences

    Advertising & Promotion | Banking & Finance | Building & Construction | Charity / Not-for-Profit | Consulting Services | Consumer Durable Goods | Consumer Packaged Goods | Hair & Beauty | Hospitality | Internet Services | IT Products & Services | Marketing & Market Research | Retail | Telecommunications | Transport, Logistics & Storage | Travel & Accommodation | Utilities (Gas, Water, Electricity)

HIGHEST LEVEL OF EDUCATION

  • Education
    Harvard MBA (Baker Scholar), Wharton Business School (Magna Cum Laude)

THIS EXPERT IS AVAILABLE VIA

  • Available via:
    Mobile or Cell Phone | Zoom | WhatsApp | Skype | Viber | Google Hangout

OTHER RELEVANT EXPERIENCE

  • Other Experience
    Seventeen (17) years at McKinsey, leading the Asia-Pacific Marketing Practice (including extensive pricing work)
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