EXpert Description:

Bringing the voice of the customer to Pricing is just one of many business issues that Mike has tackled over a long and distinguished career. He solves business marketing challenges (including pricing) via insightful, actionable customer insights,combined with big data (to answer who and what?) and custom research (t0 answer why?).

Mike has extensive experience conducting pricing work in many industries across many countries, with an emphasis on developing markets and the Asia-Pacific, in both B2B and B2C contexts.

Mike is also co-author of the book “52 Things We Wish Someone Had Told Us About Customer Analytics”, available from exclusively from Amazon.