Judson Rollins

EXpert Description:

Judson helps B2C services, hospitality, transport, and retail companies perfect their pricing, bundles, and promotions.

His aviation background empowers him to help because these businesses have similar economics and resource constraints like seats, space, staff, or time.

Optimized pricing and customer segmentation help services business increase value when capacity is tight, and generate volume when demand would otherwise be low. Judson can also help you address related commercial needs like value messaging, membership programs, loyalty schemes, and competitive positioning.

Judson has helped retailers grow their revenue by maximizing the trade-off between price and volume, while achieving an appropriate premium for customer experience and convenience. Each customer has unique needs and motivations that can be used to tailor your offerings to what they value most.

Judson looks for features and terms that customers value differently, which can be bundled or broken out to create new offers. This allows you to deliver the right price to each customer, tapping their maximum willingness to spend while retaining their future business.

Your customers are more loyal than you think! Let’s start with a shared understanding of your vision, offerings, customers, and competition. We can then talk about best practices from businesses like yours around the world.