James Yang

EXpert Description:

James is an experienced CPA and SaaS pricing expert with highly developed analytical skills and strong business acumen gained from over 17 years of experience working across different markets. James specializes in IT, telecommunication and start-up pricing.

Few things impact revenue and profit as much as pricing. James is passionate about how pricing can make a difference. Through his career, James has held a range of senior pricing leadership roles and has been consistently applying a value-based approach to pricing to help businesses identify competitive advantages and develop appropriate pricing models to enhance their financial returns in long run.

Formally Head of Pricing for an Australian based software provider in the Healthcare industry, and with other senior pricing leadership roles in blue-chip companies like Telstra and IBM, James has built up his pricing expertise in both B2B markets (with achievements like $800M B2B deal with a household brand in telecommunication market, and $140M BPO deal with an investment house), but also B2C markets, with experience including a de-averaged pricing approach to address local competitive threats, and for fighter brand. He has further expertise in addressing vertical cross-impact between wholesale and retail markets.

James Yang is currently management consultant advising and supporting organizations in market research & competitive analysis, pricing strategy & modelling, and business case development & evaluation.