Darren Johnson

EXpert Description:

Darren Johnson’s pricing leadership has generated over $200 million in annual gross profit improvement for organizations within his pricing career. He is a highly-engaged strategic pricing expert with experience in many industries across his twenty-plus years of pricing experience. Darren is committed to partnering with organizations to help them achieve both their sales volume and gross profit targets.

Darren has extensive experience in pricing strategy, analytics, design, implementation and reporting in B2B and B2C platforms for both products and professional services. His experience spans many industries, including waste management, electric utility, manufacturing, material handling, engineering and real estate. Having successfully guided pricing activities in both for-profit and not-for-profit business types, Darren’s broad experience base translates to added pricing value for his customers.

Darren also has extensive experience in sales force structure, compensation and incentive design ensuring that the overall corporate objectives reflected within the pricing strategy are not diluted by a misguided sales strategy.

Darren’s relentless goal is helping organizations determine the true value of their products and services within the marketplace, then leverage this data into successful pricing and sales strategies that maximize the organization’s competitive position, market share and financial performance.