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Alex Hoffman

Alex Hoffman

A TELECOMMUNICTIONS AND MEDIA PRING EXPERT, BASED IN MELBOURNE, AUSTRALIA

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THIS EXPERT…AT A GLANCE

  • City
    Melbourne
  • Country
    AUSTRALIA
  • Pricing Experience
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    21 Yrs B2B & B2C
  • Major Area of Expertise
    TELECOMMUNICATIONS
  • Calls
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  • Ranking

EXpert Description:

Alex is a Telecommunications and Media pricing expert, with a Law and Economics background. He has more than 20 years’ experience in addressing profitability challenges through Commercial Analysis, Pricing Strategy, and Portfolio Management.

Throughout his career, he has held numerous senior pricing roles, including General Manager responsible for Retail Fixed Broadband, Fixed Voice, Media and NBN pricing for Australia’s biggest telco, Telstra. He has also led pricing and budget setting for Telstra’s Loyalty program, Telstra Plus. He has developed strategies for portfolios in the mature stage of their life cycle (Fixed Voice, NBN plans), as well as in the “early adopter” stage (Telstra’s Platinum tech support service).

Alex has consistently applied a de-averaged, value-based approach to pricing strategy and tactics, ensuring that price wars are avoided, and market conduct issues considered in pricing.

His core skill set include financial modelling in Excel, commercial analysis, business case development, articulation of pricing strategies, and market analysis. He is adept at translating data into actionable insights and has deep experience in stakeholder engagement at multiple levels.

As a qualified solicitor, he has further experience in negotiating and drafting commercial agreements. His work has been recognized with 6 Telstra awards, including the Telstra Group Executive Quarterly Award.

other details

  • City
    Melbourne
  • Country
    AUSTRALIA
  • Languages
    ENGLISH, RUSSIAN, UKRANIAN

Years of Experience

  • Pricing Experience
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    21 Yrs B2B & B2C
  • Commercial Experience
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  • Marketing Experience
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Major area of expertise

  • Experiences

    Telecommunications, Internet Services, Legal Services, Media, Publicity and News

HIGHEST LEVEL OF EDUCATION

  • Education
    Under-Graduate (LLB & B.Comm)

THIS EXPERT IS AVAILABLE VIA

  • Available via:
    Mobile / Cell Phone | Zoom

OTHER RELEVANT EXPERIENCE

  • Other Experience
    Alex has completed Black Belt training in Six Sigma, and has Certificates in Value Creation & Profitability, Project Management, SAS Enterprise Guide, Structured Communications and is an Agile Scrum Manager
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