Marcus Powe

“Jon shares with you his many years of success and experience in the difficult (some would say mysterious!) world of pricing. Thinking about the many challenges I have faced with pricing in education, scientific instruments, textiles, tourism, consulting, hardware and software when reading this wonderful book, I thought to myself, “I wish this was written when I first started last century!” As an entrepreneur and educator, Jon’s book passes the two vital tests of being very practical and immediately useful. If you want to go to market and stay in the market, you must get your pricing right. With this book and access to Jon’s global network, you will be on your way to enter, survive and thrive. I recommend the book to you as an essential resource for your business.”​