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  • Finding Your Competitive Advantage With Blue Ocean Strategy

    Jul, 15, 2022

    Do any of the following apply to your business: Are your competitors beating you on price, and you find yourself having to continuously lower prices to remain competitive? Are you struggling to meet customer acquisition targets, and having issues with customer retention due to competitive pressure? Is there an inability to scale due to weakening […]

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  • Usage-Based Pricing, Inflation and Shrinkflation

    Jun, 19, 2022

      In the course of my work, I come across important resources, writings and articles on the topic of Pricing. This post shares a few of those that recently caught my attention in mid-2022. I hope you find them as useful as I did. Usage-Based Pricing This 49-page eBook from Open View Partners explores how […]

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