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Pricing

  • The Cost of Changing Your Prices

    Jun, 05, 2016

    Watch those price changes There is no doubt that over the next couple of weeks, companies everywhere are going to be executing price changes as the new financial year approaches on the 1st July. This is a time for Pricing diligence. There are two types of costs associated with making price changes. The first are […]

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  • Value-Based Pricing is a Process, not a Project

    Mar, 20, 2016

      This article first appeared on the TrinityP3 blog on the 18th February 2013. Have you seen any changes in the advertising industry in the last three years? Why not comment below… In my post Advertising’s Slow Road to Value-Based Pricing, I talked about what Value-Based Pricing is, why companies are adopting it, and why advertising […]

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  • Price Right: Profits Right

    Mar, 03, 2016

    In Conversation: Jon Manning & Michael Hardiman Michael Hardiman runs a business called ZenBus Advisory, specializing in economic and demographic insights and forecasts for the retail industry and beyond. We sat down recently to discuss the intersection of his business and the world of Pricing. What follows is a transcript of that interview… Michael: Can […]

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  • Your next price increase isn’t going to stick. And here’s why…

    Feb, 23, 2016

    In Australia, the new financial year commences on the 1st July. Many companies use this as an opportunity (or an excuse) to increase their prices. After all, that’s what the Accountant, the Budget or the Business Plan (sometimes all three) says you should do. However, the changing of a day, from the 30th June to […]

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  • Advertising’s Slow Road to Value-Based Pricing

    Feb, 19, 2016

    One of two industries where customers are forcing suppliers to adopt value-based pricing This article first appeared on the TrinityP3 blog on the 23rd January 2013. Have you seen any changes in the advertising industry in the last three years? Why not comment below… As a pricing advisor, I am frequently asked by companies from […]

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  • Finding the Pricing Sweet Spot

    Feb, 02, 2016

    Five simple steps to charging the right price [ Click here to find out how I can help you find your pricing sweet spot] In my column, A Pricing Lesson from Richard Gere, I mentioned that one of the questions I’m most frequently asked is “How do we know we’re charging the right price?” During a pricing roadshow […]

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