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  • Recommended Reading for Inflationary Times

    May, 13, 2023

    One topic that business owners and managers cannot escape from at the moment in inflation (or ‘shrinkflation’, ‘greedflation’ or ‘Putinflation’). And the challenge confronting many businesses is how to push through price increases (often to recover other companies price increases) without losing customers. No Margin for Error, which can be found on The Economist website […]

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  • Context is always more important than price

    Mar, 16, 2023

    This post has been on what I’d call “high rotation” on LinkedIn. Perhaps you’ve seen it…? Most readers will think about a post like this from the perspective of their own purchasing decision: it’s cheaper for me to buy coke from a supermarket than it is for me to buy it on a plane. What […]

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  • Making Prices seem more affordable for Christmas

    Oct, 30, 2022

    As a Pricing Geek, one of the things I look forward to at this time of year is how much all the gifts in the song “The Twelve Days of Christmas” will cost. PNC have been calculating cost of this basket of goods (all the birds, the milking maids, the ladies dancing, the leaping lords, the pipers […]

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  • Usage-Based Pricing, Inflation and Shrinkflation

    Jun, 19, 2022

      In the course of my work, I come across important resources, writings and articles on the topic of Pricing. This post shares a few of those that recently caught my attention in mid-2022. I hope you find them as useful as I did. Usage-Based Pricing This 49-page eBook from Open View Partners explores how […]

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  • Pricing Myths 7, 8 and 9

    May, 23, 2022

    The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized, revealing nine myths that surround pricing. In this blog post, you can read about Pricing Myth Number 7, Number […]

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  • Pricing Myths 5 and 6

    Apr, 25, 2022

    The book “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services” has been available for twelve months now. To celebrate the first anniversary of publication, over the coming weeks, Chapter 2 of the book will be serialized, revealing nine myths that surround pricing. In this blog post, you can read about Pricing Myth Number 5 and […]

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